CARAMBOLA'S CONTEXTUAL PLAYBOX
BAUER CASE STUDY
"Finally, a new revenue stream that both sales and editors are excited about. Testing Carambola turned out to be one of the most effective things we've done this year"
Vicky Hsu, VP Marketing, Bauer Media
New Revenue Stream
(35% increase)
Carambola's eCPM performs 35% better than native / programmatic alternatives
Existing Revenue
(un-harmed)
No negative effect on existing ad inventory
Relevant to All Pages
(monetizing 94% of total PV)
The unit's ability to dynamically adjust to different page sizes, and its vast content offerings makes it relevant to almost all pages
Page Loading Time
Carambola's unit loads within 0.1 sec on average, showing no impact on the page health / behavior
Time on Page
An average interaction with Carambola's unit added 117 seconds to page duration on the site
Interaction Rate
21% engagement rate with the interactive units
Carambola's Contextual Playbox
KEY-POINTS
Content
Contextually matched to each page. Artfully crafted by professional writers. Evergreen and brand safe.
Premium Programmatic
Revenue optimization through our 30+ premium programmatic providers, with almost a 100% fill rate.
Placements
Units can be placed anywhere within the content and in the right rail (300X600).
Multi Platform
Is supported on desktop, tablet, and mobile.
Reporting
Full access to dashboard.
Integration
DFP tag serving or JS within the page.
Get a Demo / Contact Us
RONI NISIMOV
VP BUSINESS DEVELOPMENT
roni@carambola.com
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